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Name. term, symbol or their combination that identifies the producer of a product is__________
The term exchange in marketing means__________
A type of retails outlet where goods are sold through the use of catalogue is_________
A price reduction to a buyer who buys in large volume is________
A loss leader is a pricing system where goods are___________
In marketing research, data that is collected from the target market is_________
A commercial building for the storage of goods is a___________
.A company that offers storage facility to a seller is__________
The information obtained from a marketing plan is______
A marketing philosophy characterized by stronger focus on consumer, organization and ethical Concerns is_________
One way to express marketing concept is___________
A market outlet where one single product line is sold is____________
A feature of cash and carry wholesaler is that it___________
The banning of cigarette advertisement in a country is___________
The closest channel member to the consumer is_________
The source of funds that a firm can use to address cash difficulties within one year is___________
The stage in a product life circle where advertising is needed in most is_______________
A store that sells a single product supplied and produced by one manufacturer is___________
Which of the following stages is not in the buyer's decision making process?
The exchange of goods and services in international marketing is_____________
Perishable products are better transported by_________
A merchandiser is a person who is responsible for the___________
An entrepreneur is primarily engaged in_________
The term Marketing mix describes:
A pricing system that relies on customers location to charge different prices is___________
A function or market union in the local market is to_________
An example of specialty goods is_________
Which of the following is not a tool of sales promotion?
Which of the following is not a function of a warehouse?
The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is___________
The system of retailing operation used by Supermarkets is_________
An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is_________
The reward for an entrepreneur is_____
An argument against advertisement is that it__________
The offering of trial products either for free or at a nominal price to consumers is__________
A document used when goods are sent through a common carrier is___________
The first among the marketing orientation is_________
Which of the following is not a factor that determines the price of a product?
A practice of overstating the feature of a product to lure buyers to a store is_________
In marketing. demand means what the family___________
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