Written by PSV Eindhoven have firmly rejected an improved offer from Rangers for Moroccan winger Couhaib Driouech, according to exclusive transfer gossip emerging from the Eredivisie. The Scottish giants, eager to bolster their attacking options before the window slams shut, returned to the negotiating table with a significantly enhanced bid, yet the Eindhoven hierarchy remains unmoved in their valuation of the 23-year-old. This latest development signals that Rangers face a monumental task if they are to prise the former Excelsior star away from the Philips Stadion this summer.
The initial approach from the Ibrox side was dismissed out of hand weeks ago, but the club’s recruitment team, led by their new head coach, had hoped that a revised package—reportedly including a higher guaranteed fee and a series of performance-related add-ons—would force PSV’s hand. However, sources close to the Dutch champions indicate that sporting director Earnest Stewart is playing hardball. PSV view Driouech as a crucial squad piece for their domestic title defense and their Champions League campaign, and they have no financial imperative to sell. The player, who only arrived in Eindhoven last summer from Excelsior, is under contract until 2028, giving the club immense leverage in any negotiation.
PSV’s Stance on Driouech’s Future
The rejection of the improved offer is not a reflection of Driouech’s form, but rather a testament to his potential and the specific tactical role he fills. PSV manager Peter Bosz has utilized the winger primarily as an impact substitute, a dynamic and direct runner capable of stretching tired defenses. His dribbling statistics from the previous campaign were among the best in the division, and the coaching staff believes that with a full pre-season under his belt, he is poised to push for a starting berth. Selling him now, for a fee that is likely still below the €15 million mark, would be a gamble that the club is unwilling to take.
Furthermore, PSV’s financial landscape has shifted. The sale of a key defender earlier in the window has already balanced the books, meaning that the club is not in a position where they must sell to buy. This financial stability empowers them to reject bids that do not match their internal valuation. The improved Rangers offer, while substantial, is believed to be structured with heavy bonuses tied to Champions League qualification and league success—conditions that PSV find unattractive. They want a substantial guaranteed sum upfront, or they will simply keep the player.
Rangers’ Search for a Game-Changer
For Rangers, this rejection is a significant blow. The club has been actively seeking a wide player who can provide genuine one-on-one threat, a profile that Driouech fits perfectly. Their current squad has struggled with creativity in the final third against low-block defenses, and the Moroccan’s ability to beat his man and deliver a cross is seen as a vital asset. The Scottish transfer window runs slightly longer than the Eredivisie window, which gives Rangers a few extra days to work, but time is running out.
The Ibrox hierarchy is now faced with a critical decision: do they return with a third, even more aggressive bid that meets PSV’s demands, or do they pivot to alternative targets? The player’s representatives are understood to be aware of Rangers’ interest, and while Driouech has not formally requested a transfer, the prospect of guaranteed first-team football in Glasgow is an appealing one. However, he remains a professional and is fully committed to the PSV cause while he remains at the club.
What This Means for the Transfer Window
This exclusive transfer gossip suggests that the ball is firmly in Rangers’ court. PSV have drawn a line in the sand, and they will not be bullied into selling a prized asset for less than their asking price. The coming days will be crucial. If Rangers truly believe Driouech is the missing piece of their puzzle, they will need to break their transfer record to secure his signature. If not, they will be forced to look elsewhere, with several names already being linked as fallback options.
For PSV, the message is clear: they are building for the long term, and they will not be weakened by late-window panic selling. The rejection of the improved Rangers offer is a power play, demonstrating that the Eredivisie side is operating from a position of strength. Whether this leads to a resolution or a stalemate remains to be seen, but one thing is certain—the saga of Couhaib Driouech is far from over.
